BRIEF

The primary focus of this project was to raise awareness of Pancreatic Cancer UK’s work and the disease itself through a combined social media campaign culminating in the release of a comedic video. The goals of this project were to achieve a significant increase in the levels of interaction with posted material and to maximize video views.

RESULTS

  • 841k organic timeline impressions
  • Doubled daily visits to the page
  • Doubled the reach of an average post
  • Increased engagement three-fold
  • Featured as “popular on youtube uk” channel
  • 319k total post reach
  • 25k individual post engagement
  • #hashtag trending in london
  • 7k facebook post shares
  • 800 new organic facebook ’likes’

DELIVERABLES

Best practice set-up across all social media platforms including implementing email address capture forms and custom Facebook tabs for donations. Scheduling 2 months worth of posts coordinated for achieving optimal reach.

RECENT WORK