Nocturnal Cloud Work | Pancreatic Cancer UK

Pancreatic Cancer UK

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Brief

The primary focus of this project is to raise awareness of both the charity and the disease through a combined social media campaign culminating in the release of a comedic video. The goals of this project are to achieve a significant increase in the levels of interaction with posted material and to maximize video views.

Results

841k organic timeline impressions

Doubled daily visits to the page

Doubled the reach of an average post

Increased engagement three-fold

Featured as “Popular on YouTube UK” channel

319K total post reach

25k individual post engagement

#Hashtag trending in London

7k Facebook post shares

800 new organic Facebook ’Likes’

Deliverables

Best practice set-up across all social media platforms including implementing email address capture forms and custom Facebook tabs for donations. Scheduling 2 months worth of posts coordinated for achieving optimal reach.

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