Mashable

Instagram is finally taking memes seriously. Here’s why.

By August 6, 2019 No Comments

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After facing massive backlash for deactivating a number of popular meme accounts, Instagram is trying to smooth things over by hiring a meme liaison who’s in touch with youth culture.

The company announced the position on Tuesday, the Atlantic reports, in an effort to appease users after purging 142 meme accounts in late July. The “strategic-partnerships manager” would specifically work with meme accounts and “digital publishers” — media companies like @TheShadeRoom and @Betches that primarily work through social media. The liaison would “identify important new formats and trends while also serving memers already on the platform,” according to the Atlantic, working under Instagram’s partnership division. Read more…

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Source / Mashable

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