Start Your Engines Please
Advert – BIC F1 60sec
In honour of its 10 year anniversary the race at the BIC is to take place at night for the first time ever. But how do you show footage of something that has never happened before?
With a balanced mix of footage celebrating the previous 10 years of races, an animation to capture the energy, pace and excitement of what’s to come. All that thrown in with a composed pumping soundtrack, and a few links to the print campaign and the jigsaw is complete.
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