Campaign – Tabasco takes on breakfast.
The humble egg is a British classic and a staple of breakfast and brunch time. AB World Foods asked us to create a campaign that would educate the British consumer about the variety of egg dishes that Tabasco makes taste even better. This multi- platform campaign encourages experimentation with Tabasco sauce, making a hero of the classic bottle and a clear association with popular egg dishes. The hashtag takes the campaign online where a wealth of recipe suggestions from existing fans educated light users about all the uses of the classic hot pepper sauce.
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