Condiment giant, Tabasco, was looking to launch a campaign designed to widen the sauce’s appeal beyond fans of spicy food.
Having talked extensively with the client about their vision, our creative team of strategists was able to curate and develop ‘Tabasco Takes on Breakfast’:
- A campaign designed to incorporate Tabasco as part of the classic British egg breakfast.
- It made a hero of the classic bottle red and green bottle, cementing a clear association with popular egg dishes.
- A campaign designed to educate the British consumer about the variety of egg dishes that Tabasco enhances.
- Diffused on multiple platforms.
- A specific hashtag that took the campaign online where a wealth of recipe suggestions from existing fans were available to new users of the staple hot pepper sauce.
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